Monday, 26 September 2016

Premium Pension launches awareness campaign

Ideva-pix

Towards ensuring pensions inclusiveness, Premium Pension Limited, has explained that it purposely targeted the youths in its first phase of social media campaign because of its belief to catch potential young pensioners.

Premium Pension, a licenced Pension Fund Administrator (PFA) in Nigeria, conducted a social media campaign tagged: “Reward4DHustle at the youths” through the platforms of Twitter, Linkedln, Instagram and Facebook between February 15 and March 19, 2016.

During the campaign anchored by Alder Consulting Limited, Premium Pensions tried to convince the targeted public on the need to participate in the Contributory Pension Scheme instead of just focusing on “soon to retire workers”.

Meanwhile, Premium Pension has been certified with the Information Security Management System certification (ISO-27001: 2013.), being the first in the pension industry in Nigeria.


The British High Commissioner at its corporate head office in Abuja officially presented the certificate to the company.

The company’s Managing Director, Wilson Ideva, had during the campaign explained that it provided an opportunity for the company to address public enquiries and requests through modern information technology, while contributing to growing public awareness on the workings of the contributory pension scheme.

Ideva advanced reasons why the campaign was targeted at the youths, saying: “We believe in catching them young; that’s why we opted for the social media which is very popular with the youths.”

He charged the winners the status of brand ambassadors “project the image of the company positively and continue to propagate among your peers the immense advantages of the new pension scheme.”

Four categories of prizes were won in the competition, with Kofoworola George-Taylor, a Lagos-based event manager, winning on Instagram for a fully paid Project Management Course and international travel, while Olanike Oyediran, another Lagos-based lawyer, won on Facebook for a fully-paid Project Management Certification Course.

Idris Abubakar Sadiq, a computer engineer/teacher based in Kaduna won a home office (laptop, printer and modem), while Ogbonna Kingsley Leo, an Enugu-based nurse won on Instagram and received a laptop.

Ideva explained that Pension is all about one making plans on how to take care of oneself at old age and reiterated the need for massive public awareness for the Contributory Pension Scheme.

Responding on behalf of the grand prize winners, Idris Abubakar Sadiq, expressed appreciation to the company for the high level of creativity adopted in the campaign, noting that the company’s achievements were underscored by consistent high return on investment and being the first PFA in Nigeria to receive ISO Certification.

He assured that winners would live up to management’s expectations as brand ambassadors, saying: “We accept the position of your brand ambassadors and would live up to expectation.”

On the ISO-27001: 2013, Ideva said the certification is a self-imposed duty in ensuring that its information security management system meets stakeholders’ expectations, especially it’s highly valued Retirement Savings Account (RSA) holders and legacy pension funds owners that entrusted their funds on the management.

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