Thursday, 12 November 2015

Rihanna launches new beauty and stylist agency





The 27-year-old has launched her very own agency which reps stylists, makeup artists and hairdressers according to The Hollywood Reporter.

The singer has joined forces with talent manager Benoit Demouy, to create agency Fr8me which will help those in the beauty and fashion field book work on commercials, editorial shoots, ad campaigns and for red carpet events.

Rihanna told THR: 'Hair, makeup and styling play an important role in creativity.


'I am very involved with that part of my process, so this agency was an organic thing for me to do.'

Not done there, as part of the new venture the singer and her business partner have also launched a photo agency A Dog Ate My Homework.

The B***h Better Have My Money singer has already signed up some big names in the beauty and fashion world including her own makeup artist Mylah Morales.

Her other new talent includes Taraji P. Henson's wardrobe stylist Jason Bolden and hairstylist Patricia Morales, who styles Evan Rachel Wood and Fergie, and fellow hairstylist Marcia Hamilton who helps Jada Pinkett Smith keep her locks looking good.

'We are lucky enough to have some of the best artists at Fr8me but I also have a soft spot for finding new talent with extraordinary skills,' Rihanna said.

He partner Benoit said they hoped to have a new agency which matches the evolved nature of the industry.

He said: 'Our goal is to have a stellar reputation. The industry's changed so much - rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we're concerned with social media, too ' we'll take a makeup artist with 500,000 followers over someone else.'


Glam squad: The singer has joined forces with talent manager Benoit Demouy, seen here in 2014 with one of the talents on their list, hairstylist Patricia Morales

Talented bunch: The B***h Better Have My Money singer has already signed up some big names in the beauty and fashion world including her own makeup artist Mylah Morales





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