Wednesday, 11 November 2015

DIGITAL STRATEGY WORKSHOP FOR SENIOR EXECUTIVES




PROGRAM OVERVIEW:

›In today's changing business landscape- Media is changing, customers are changing, marketing is changing, This Program is for leadership teams give your firm the edge it needs is design for leaders and business executive: help your team achieve the competitive edge, enjoy the freshest thinking, proven insights, and practical road maps to build a stronger digital strategy for your content, customers, marketing and commerce.
›Leading a team or a business in times of dramatic change is tough. Digital marketing has moved from the edge to the center of the marcomms mix, and getting the digital strategy right has become a
critical success factor for almost every business.

›That’s why senior marketers and directors asked us to create the Digital Leadership Workshop, and the supporting executive coaching programme. It accelerates the knowledge, skills and confidence of leadership teams, enabling them to make stronger decisions, faster. From how to build digital strategies, to managing internal resources; using digital channels in crisis management, to improving internal comms; these digital leadership training is customized to the specific needs facing you and your team today.

Our management coaches work with you and your colleagues to identify key issues holding the company back, key financial and reputation risks you face, and key strategic weaknesses we can see in your current comms mix. The programmes are delivered through face to face workshops, private coaching sessions and self-study programmes to enable your team to lead as effectively in the digital arena as they have on other areas of activity.

Course Content:

▪ Situation Analysis and Evaluation.


▪ Social Media Fingerprint Evaluation


▪ Digital Strategy Integration to Business Strategy


▪ Digital Objectives & Goals Formulation


▪ Digital Marketing Strategy Plan Design


▪ Content Marketing Plan Design


▪ KPI Chart Development and Social Calendar Discuss


▪ Web Presence Optimization For Result


▪ Digital Intelligence and Strategy Formulation


▪ Exploring the Digital Marketing Channels


▪ Conversion Rate Optimization


▪ Brand PR and Reputation Management



Duration: 1Day (7Hours)


Cost: N75,000
Venue: Ikeja Best Western Hotel
Date: 14th November, 2015


Discount on Referrals:
Come with a friend....get 10% Discount
More than one friend...20% Discount

Payment Detail:
Bank: Guarantee Trust Bank
Account Name: Afrinovation International Ltd
Account Number: 016811884


For enquiries:
habeeb@digitaladplanet.com
09038809800

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